Our Data Driven Marketing services help businesses make smart choices in order to maximise their Return on Marketing Investment (RoMI), resulting in increased sales & profit.
Our hosted ‘Pre-CRM’ server (UNiQ360 ™) provides the foundation for delivering ‘Data-Driven Marketing’ services. We define ‘Data Driven Marketing’ as a ‘Pre-CRM’ service, because it encompasses all processes from data gathering through to lead generation management . The generated leads are transferred to our client’s own sales support/CRM system for on-going management through to closure.
‘Data Driven Marketing’ comprises these three phases:
Throughout the ‘Data Driven Marketing’ process, our client’s data is securely hosted on our UNiQ360™ platform, and all data and campaign activity is under the direct control of our client or their designated partner(s).
UNiQ360™ is an integrated marketing platform which supports the whole lifecycle of pre-CRM ( pre-Customer Relationship Management) and PRM (Partner Relationship Management) processes.
UNiQ360™ enables companies to manage their client’s end-to-end marketing activities to maximum effect.
The software-as-a-service offering effectively enables us to deliver our services through a hosted, robust and highly flexible pre-CRM system.
For more information on UniQ360 click here