Lead Generation

The third phase of Data Driven Marketing. The market insights gleaned from the first two phases are implemented into a Lead Generation strategy. Ascertain provides Lead Generation services via specialist  partners. The service is provided under Ascertain’s project management control. Lead generation used to be analogous with telemarketing – and that remains an important part of the mix. But it also includes other channels including direct mail, fax, web site integrated email, SMS TEXT and social networking. 

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