Our client may have pre-conceived ideas about their relative performance in the various geographic and vertical markets that they target. Market Analysis Modelling provides quantitative information upon which to base future marketing investment decisions. We segment our client’s customer data geographically & vertically and match the segments against a Market Model of the known ‘Marketing Universe’ of companies.
The Market Model is a standard platform of carefully researched data which includes the large company segment throughout Europe.
An example application of segmentation drawing on customer data might involve the following steps:
The practical benefits of obtaining a deeper understanding of the current customer base when mapped against a known ‘universe’ can include:
For more information about ‘Market Analysis Modelling’, download the following information here.
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