Customer Data Management in the Cloud

Online Customer Data Integration

Case Study
Find out how Grecco built a Single Customer View for one of Europe’s leading food manufacturers – within three months; delivering a six-fold return on investment year-on-year. 

Case study - click here

 

Customer Data Management in the Cloud

Ascertain’s ‘Customer Data Management in the Cloud ’ is delivered in conjunction with our business partner ‘Grecco – the Golden Record Company’.

Grecco provides a Cloud (Internet) based solution to the perennial challenge of building a single view of every customer.

Grecco was established in Amsterdam in January 2011. The founders have many years experience of building successful ‘Customer Data Management’ (CDM) solutions on behalf of businesses throughout Europe.

Deficiencies in the conventional approach to CDM

Through their combined experience Grecco’s founders identified deficiencies in the conventional approach to CDM projects:

  • They are highly bespoke projects; time consuming and expensive.
  • To build and maintain the ‘single view’ required the installation of expensive ‘data management’ software within the client’s premises, supported by skilled and expensive data management experts.
  • There is a tendency to ‘reinvent the wheel’. There are many similarities between CDM projects and yet best practice is not learned, captured, documented and re-used on new projects. 
  • There tends to be significant ‘scope creep’ as requirements grow throughout the lifecycle of the project.  

So CDM projects are seen as very complex affairs spanning many years and costing millions. As such, they have been the preserve of large enterprises with the deepest pockets. The cost and complexity of conventional CDM projects puts them beyond the reach of most organisations. Consequently, for most organisations, the ‘single view of the customer’ remains an unobtainable aspiration.

Grecco’s mission:

Grecco’s mission is to make a ‘single customer view’ attainable within any organisation:

To achieve this mission Grecco must fulfill certain criteria:

  • Simplicity
  • Speed of deployment
  • Value for money/rapid return on investment

How Grecco delivers Simplicity, Speed and Value

Grecco’s service is Internet based – all data management tasks are managed remotely on a secure, hosted server, external from the client. There is no need to install expensive data management software on the client’s premises.

Grecco’s service is highly productized. The founders have defined best practiced within a methodology which automates the majority of the project lifecycle. As such the Grecco solution is more akin to a packaged service, rather than a bespoke build.

Grecco is focused on doing one thing very well: building a ‘Golden Record’ for every single customer.

Grecco:

  • Automatically captures changes to customer data across an organisation’s operational systems (CRM, Sales, Accounts, Customer Service, Marketing, Call Centre etc)
  • Maintains a ‘Golden Record’ for every customer
  • Notifies each operational system when customer data is changed elsewhere within the organization.

Grecco: In Summary

Grecco creates and maintains a ‘single view of every customer’ and makes that view available across all operational systems.

Grecco makes a ‘single customer view’ attainable within any organisation.

SIMPLICITY: Grecco encapsulates best practice and hosts data management tasks remotely.
SPEED: Grecco delivers the single customer view within three months (or less).
VALUE: Grecco eliminates massive project costs and expensive software deployments. Clients pay for the initial build (based on number of source systems), and a monthly service charge, (based on the volume of customer records stored).

Case Study
Find out how Grecco built a Single Customer View for one of Europe’s leading food manufacturers – within three months; delivering a six-fold return on investment year-on-year.

Click here for the case study

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