Our Management Team

Bill Brazier & Asif Mitha set up Ascertain Knowledge Limited to promote best practice Customer Data Management within the UK and throughout Europe. Between them Asif & Bill have over 50 years experience in the IT and Marketing sectors.

Bill Brazier

Bill is a successful data management professional and business owner working within Information Technology for 32 Years.
He is a specialist in the design & delivery of solutions comprising high value software, infrastructure & related services.

He has broad experience of delivering solutions for today’s contemporary business challenges including  
Customer Due Diligence, Regulatory Compliance, Data Governance, Business Intelligence & Customer Insight.


Asif Mitha

Asif has been at the forefront of Customer Relationship Management industry (CRM) for over 15 years,  delivering  project management and consultancy services to a number of the UK’s most successful companies. He has also designed and implemented his own Software as Service CRM application called UNiQ360 within some major blue chip companies.

He has also Project managed the Data Quality initiative programme and the implementation/roll-out of our pre-CRM solution for SAP AG at a global level.

He has also managed and coordinated the worldwide community of 100+ data stewards using Salesforce.com for Schneider Electric (Paris). Analyze data quality globally and take relevant action plans.

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