The Business Case for Customer Data Management

Many executives acknowledge the importance of data quality, but are reticent to make the necessary commitments (financial, managerial & technical) to take control of data quality within their own businesses. This is often because it is difficult to extrapolate a financial justification for investment from an analysis of the data deficiencies. So data management specialists within the business struggle to persuade Board level budget holders to invest in Data Quality improvement programmes.

Ascertains strategic consultancy service addresses this issue. We make an objective assessment of current data quality standards and use our own methodology to quantify these deficiencies in financial terms specifically relevant to the client’s business. 

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